Quartz
Notes

Most innovation advice goes something like this: remove barriers, expand resources, give teams freedom. It sounds intuitive. But anyone who's actually run an innovation process knows the reality is messier. Give a team unlimited scope and a blank canvas, and you're more likely to get analysis paralysis than breakthrough thinking. Research keeps confirming this: constraints don't kill creativity. They channel it. A 2019 review in the Journal of Management  examined 145 studie

The AI customer research space is packed with jargon that sounds impressive but means nothing to most people actually trying to do their...

Two individuals engaged in a thoughtful conversation at a modern office table, creating an insightful atmosphere. When data becomes a...

Why the smartest teams aren't using AI to replace people. They're using it to unlock human and organizational potential. The four roles...

A conversation with the Mirror As consultants, we've seen a persistent challenge in our industry: the gap between brilliant research...

Remember mid-2023? The AI hype train was at full steam. C-suites were buzzing, startups were popping up left and right, and even my dad...

Human-centeredness is at the core of our activities. We believe in this so much that we put it on our website’s header. In short, at...

Can AI be considered creative? Despite some claims, it most definitely can. At the core of creativity is recombination

How thinking machines will change the way innovators work