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Notes
Here is where we add thoughts about AI, innovation, and organizational transformation.
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Digital Twins vs Synthetic Users vs Synthetic Data: The Complete Guide to AI-Powered Customer Research (2025)
The AI customer research space is packed with jargon that sounds impressive but means nothing to most people actually trying to do their...
Danielle Jaffit
Oct 616 min read
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When Your Data Talks Back: The Socratic Approach to Qualitative Research
Two individuals engaged in a thoughtful conversation at a modern office table, creating an insightful atmosphere. When data becomes a...
Danielle Jaffit
Sep 296 min read
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The Four Hidden Roles AI Should Play in Your Innovation Process
Why the smartest teams aren't using AI to replace people. They're using it to unlock human and organizational potential. The four roles...
Jonathan Kahan
Sep 14 min read
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Beyond Research: When Customer Insights Become Part of Your Team's DNA
A conversation with the Mirror As consultants, we've seen a persistent challenge in our industry: the gap between brilliant research...
Danielle Jaffit
Feb 123 min read
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The Challenges of Enterprise-Level AI Implementation: When Enthusiasm Met Reality
Remember mid-2023? The AI hype train was at full steam. C-suites were buzzing, startups were popping up left and right, and even my dad...
Danielle Jaffit
Oct 6, 20243 min read
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What is human-centered AI
Human-centeredness is at the core of our activities. We believe in this so much that we put it on our website’s header. In short, at...
Jonathan Kahan
Sep 3, 20244 min read
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Creative Chimeras and Evolved Antennas: Can LLMs be Creative?
Can AI be considered creative? Despite some claims, it most definitely can. At the core of creativity is recombination
Jonathan Kahan
Aug 12, 20244 min read
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Generative AI and the future of problem-solving
How thinking machines will change the way innovators work
Jonathan Kahan
Dec 19, 20238 min read
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